ENTERPRISE VALUE AMPLIFICATION

You may have started your company around your kitchen table, but now it’s a bigger platform. How much does your company reflect your personal business style? When an outsider looks inside, does it resemble other companies? Is your country house listed as a satellite office? How many friends and relatives are in key positions? There are things that go on inside a small company that undermine the interests of the capital markets (strategic investors, private equity, banks and outside CFO firms). In ways that are small and large, the way to maximize interest in your business is to address these issues well before anyone starts looking under the hood. Making these moves can increase the value of your business many times.

WHY IT MATTERS Birthing of Giants’ Board of Experts have deep experience with the capital markets, having personally transacted well into the hundreds of millions of dollars. Our research department, which is connected to several academic institutions, is constantly studying the changes in valuations, the deal process, and the terms and balance between debt and equity. Whether you’re ready to sell or not, you should build your company as if you’re going to sell it in order to leverage best practices in capital market readiness. VIDEO - Watch Pillar 1: "Capital Market Readiness"

FINANCIAL MODEL AMPLIFICATION

Building a scalable enterprise involves finding areas for growth, creating an effective sales team, and building a goal oriented, performance driven workforce. But even those growth areas aren’t always enough to fuel enterprise growth. When your current business model isn’t scalable enough to reach your growth goals, it’s time to transform. In this unit we delve deep into the fast growth entrepreneur’s toolbox and creative strategy to create transformative models that can catapult your business into greater success. We do this by exploring real world case studies presented by the entrepreneurs who lived it, and share their journey to transform what they had already built so that they could build bigger.

WHY IT MATTERS This area is one of the fastest-growing segments of our research. In an increasingly connected world, the opportunity to identify new audiences and implement productivity and efficiency-based technology has turned businesses with a solid foundation into extremely scalable enterprises. Video - Watch Pillar 2: "Financial Model Transformation"

SALES AMPLIFICATION

WHY IT MATTERS There are thousands of tools that can be leveraged to amplify the impact of your sales force but only a few of them will make all the difference for each business, sales model and industry. The Birthing of Giants team is constantly researching the best practices for sales amplification through our individual research calls with the owners of fast-growing businesses. Sales management becomes critical when sales amplification tools are put in place. Your sales and marketing technology stack can accelerate the impact of your sales force significantly. It’s one of the most rapidly advancing areas in all of business today. VIDEO - Watch Pillar 3: "Sales Amplification"

MANAGEMENT AMPLIFICATION

The evident connection between a powerful management structure and significant wealth creation makes it probably the single-greatest point of leverage inside our growing companies. You can file this important information under the cliche: Will the team that got you this far take you to the next level? Capitalizing on your management starts with optimizing your own contribution and then cascading that process down to the rest of your team. Finding the right talents, individuals and roles is arduous work but also has the biggest long-term payoff. Through our unique process, management teams are re-engineered to resemble the most potent structures based on templates designed by hugely successful companies you know and love.

WHY IT MATTERS The best practices in management teams are already well documented. Creating a system to implement requires ongoing support and advice, and here is where we continue to study best practices. Human capital becomes the most precious asset to a business during critical growth and transaction phases. Scale will remain elusive without seriously concentrating on management structure.Video - Watch Pillar 4: "Scalable Management"